Back Door Fab

Proposal for the creation of an international e-commerce Shopify website

Our goal is to create an online platform that not only highlights Back Door Fab’s craftsmanship but also makes it a breeze for customers to find and purchase exactly what they need. We propose to develop a Shopify e-commerce platform for Back Door Fab, facilitating the display and sale of their 200+ products. This platform will prioritize user-friendly navigation, enabling seamless browsing for customers. Additionally, the website will dynamically display prices in USD for American visitors and CAD for Canadians, ensuring a tailored shopping experience based on the visitor’s location.

ONLINE IDENTITY

Back Door Fab’s landing page represents the greatest opportunity to put forth a focused and strategic entry point for visitors, aiming to convert them into leads or customers. The primary focus will be product photography and content illustrating the current product line and Back Door Fab’s vast machining capabilities.

The above represents some potential preliminary designs for Back Door Fab.

Primary Goals:

  • CAD prices show for Canadian customers / USD prices showing for customers in the United States
  • Employing advanced search engine optimization strategies to enhance the discoverability of the website, thereby maximizing its visibility and attracting potential customers
  • Crafting a user-friendly website design that facilitates effortless navigation, enabling customers to easily locate and submit product inquiries and orders
  • Offering comprehensive training sessions to equip the client with the necessary skills and confidence to effectively manage the website, including tasks such as adding new products and maintaining site functionality

Assumptions:

This proposal operates under the following assumptions:

 

  • The client has ownership of the domains
  • The client will be responsible for generating content and supplying images
  • Our scope involves the addition of 20 products initially, with subsequent training provided to facilitate the addition of the remaining products
  • No management plan is currently established before the commencement of the 10-day testing phase

A few examples of e-commerce sites that I have previously worked on include:

 

All of the above sites included training in how to operate and maintain the website including adding products and editing existing content. As well, all of the above sites are currently managed in-house.

Shopify vs. WordPress (Woocommerce) comparison:

Shopify’s price plans, ranging from $29/month on the Basic plan to $299/month on the Advanced plan, aren’t necessarily cheap. However, the time spent adding products and content, preparing products for shipping including printing shipping labels can very quickly add up and take time away from actual manufacturing.

 

Transaction Fees:

Since you’ll be selling multiple products, it’s worth looking into transaction fees. Not all ecommerce platforms charge a transaction fee per sale, but you will always encounter processing fees based on the payment gateway you process orders through, such as Stripe or Safepay.

 

Shopify’s transaction fees vary based on the plan you’re on. For example, the Basic plan is 2.9% plus 30¢ for all online transactions. However, if you use Shopify’s in-house payment processor, Shopify Payments, you can avoid these transaction fees. This is applicable for all orders processed via Shopify Payments, Shop Pay, and Paypal Express.

 

Although WooCommerce doesn’t take out a transaction fee for each sale, the payment gateway you opt for will. Rates can vary depending on the provider you choose. As an example, WooCommerce’s WooPayment plugin offers standard pricing from 2.90% plus 30¢ per transaction (the same as Shopify’s Basic plan).

 

The quality of Shopify’s in-built features make this investment worth it.

Thank you for your time. We look forward to working with you on the Back Door Fab website. Please feel free to get in touch if you have any questions or concerns.

 

– Greg Szabo

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